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Attributes of a Successful Online Marketing Strategy

Attributes of a Successful Online Marketing Strategy

Jan 28, 2013

Salesmanship is a talent you have to cultivate. You must have great understanding to discover what the customer needs and how to provide the need. It is therefore worthy of note that the most important attribute of a successful online marketing strategy is a website that gives vivid details on what your products/services are. This enables you take advantage of the internet to make sales.

You can use power words, visuals and color to grab the attention of the reader because it is very important to catch the attention of your content reader completely from the beginning and retain it to the end. That is when you online marketing strategy empowers you to easily interact with them from your webpage by asking them to take specific actions like to sign up for newsletter or take a survey or send in an email or even place a call through to you on their concerns before they leave your website

You have to convince your website visitor to buy your product/service. State clearly all the features of the product/service with the most important ones first. Show a logical sequence of the value of the product/service as this will let the prospective customer realize how the product/service will solve his problem. Some form of motivation may also be adopted to help the prospective customer become a paying customer. Use emotional words also to explain what they will lose if they do not buy right now or what the stand to gain if they buy. This will appeal to their sense of fear of the impending loss of the product/service if they do not make the purchase or their greed as they will seek the benefit of the purchase at all cost. Give your prospective customers logical reasons to buy from you by manipulating their emotions through the use of strong emotional words.

A powerful online marketing strategy is to have sales often in order to clear out stock so, use some offer or the other from time to time. Where you have damaged goods, sell them at a special price and make sure the buyer is aware of the damage otherwise, when you trick them to buy the first time, they will lose trust for you and won’t come back . Some will even go about spreading the bad news. You may also adopt words like “limited time offer’ or ‘limited edition’ to create a sense of urgency.

Like I said earlier, have some sales and offers from time to time because your competitors are giving away stuff to attract clients to their business. Make sure you are not the copy and paste type of business man where you imitate your competitor. You will only be able to stop your clients from going elsewhere if your offers are unique. A free shipping offer once in a while works wonders. You may give a condition that if a customer spends up to a certain amount, they’ll get their goods shipped for free. People now buy stuff from the comfort of their living rooms, thanks to online stores and search engines so the free shipping offer makes an attractive deal. Customers do not mind spending a little cash to try out new products so a pre-sale price is great for introductory products. A free sample giveaway is sometimes the magic wand.

Influence the mind of a customer until he buys your product/service. This is very important as many people mess things up at the end of the message. I also use to do that until I got wiser. Just tell your website reader what they should do at the end of the content. It is a bad online marketing strategy to add an advertisement or link to other product/service at the end of your content. Ensure the customer do not have a second thought. As you already have their attention at your disposal, ask them to take a desirable action like ‘pick up the phone and dial the number right now’ or ‘grab the golden opportunity now’. Remember do not give your prospective customer the opportunity of having a second thought.


Email – Unique Online Marketing Strategy

Email – Unique Online Marketing Strategy

Jan 17, 2013

The case of email marketing is not different from other types of marketing as a lot of time and effort has to be invested in order to achieve an effective online marketing campaign. I will throw light on the right way to implement an effective email marketing strategy in this article to enable you achieve your business, financial and personal objectives. This is necessary due to the fact that an ineffective online marketing strategy is a complete waste of time and money. If you invest a great deal of money, time and energy into an online marketing campaign which do not get to the target audience or is not convincing enough to make the recipients take your intended action like to visit your website, buy your product, attend your event among others, then the whole exercise is a waste of resources.

Email marketing is a very unique online marketing strategy because it is adopted to ensure your campaign efforts reach people belonging to your target group. You may convince your existing customers as well as potential customers to subscribe to your mailing list. When you promote your products or services to this type of list, your are sure to make some sales as different from what you are likely to achieve when you promote to a larger audience that are not interested in what you have to offer because the people on the mailing list have in one way or the other shown interest in your offerings otherwise, they wouldn’t have joined your email distribution list.

As soon as people start to join your mailing list, it is expected that you also start sending them quality content via email. Either it is an e-newsletter, email course or some other methods you use to mail your potential customers; the content has to be well written as this is a reflection of your business. A badly written content with no substance will reflect negatively on your business so, you can even get a professional writer to draft your mails to give you an edge over your competition.

Your online marketing campaign will get a boost from an effective email marketing which is written in a way that will appeal to your target audience. You may even conduct a research where necessary on the demographic details of your target audience. The way your target audience prefers to receive marketing information may also be revealed during research. Other important information that may be revealed by a thorough research includes the format of the email, the language used, the aesthetic appearance of the mail and even the layout. You can run a more successful email campaign if you pay attention to these details.

Finally, you will not be making the best use of this unique online marketing strategy if your so called effective email marketing is perceived as spam. Normally, effective email marketing will involve sending bulk mail but care should be taken not have your mail tagged as spam so, you must take this seriously. These days, many internet providers have spam filters fitted and they apply algorithms to each email account to determine which mails are spam and which ones are legitimate. The email owner too will decide which mails look like spam to him so, if your mail goes through the spam filter, it may not get the right attention from the recipient. This can however be dealt with through the quality of your email content thereby enabling you reap the reward intended from your online marketing campaign. Be sure to take the best opportunity possible and get across to your target audience. Create a positive impression on them and convince them to visit your website or make a purchase.

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