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Attributes of a Successful Online Marketing Strategy

Attributes of a Successful Online Marketing Strategy

Jan 28, 2013

Salesmanship is a talent you have to cultivate. You must have great understanding to discover what the customer needs and how to provide the need. It is therefore worthy of note that the most important attribute of a successful online marketing strategy is a website that gives vivid details on what your products/services are. This enables you take advantage of the internet to make sales.

You can use power words, visuals and color to grab the attention of the reader because it is very important to catch the attention of your content reader completely from the beginning and retain it to the end. That is when you online marketing strategy empowers you to easily interact with them from your webpage by asking them to take specific actions like to sign up for newsletter or take a survey or send in an email or even place a call through to you on their concerns before they leave your website

You have to convince your website visitor to buy your product/service. State clearly all the features of the product/service with the most important ones first. Show a logical sequence of the value of the product/service as this will let the prospective customer realize how the product/service will solve his problem. Some form of motivation may also be adopted to help the prospective customer become a paying customer. Use emotional words also to explain what they will lose if they do not buy right now or what the stand to gain if they buy. This will appeal to their sense of fear of the impending loss of the product/service if they do not make the purchase or their greed as they will seek the benefit of the purchase at all cost. Give your prospective customers logical reasons to buy from you by manipulating their emotions through the use of strong emotional words.

A powerful online marketing strategy is to have sales often in order to clear out stock so, use some offer or the other from time to time. Where you have damaged goods, sell them at a special price and make sure the buyer is aware of the damage otherwise, when you trick them to buy the first time, they will lose trust for you and won’t come back . Some will even go about spreading the bad news. You may also adopt words like “limited time offer’ or ‘limited edition’ to create a sense of urgency.

Like I said earlier, have some sales and offers from time to time because your competitors are giving away stuff to attract clients to their business. Make sure you are not the copy and paste type of business man where you imitate your competitor. You will only be able to stop your clients from going elsewhere if your offers are unique. A free shipping offer once in a while works wonders. You may give a condition that if a customer spends up to a certain amount, they’ll get their goods shipped for free. People now buy stuff from the comfort of their living rooms, thanks to online stores and search engines so the free shipping offer makes an attractive deal. Customers do not mind spending a little cash to try out new products so a pre-sale price is great for introductory products. A free sample giveaway is sometimes the magic wand.

Influence the mind of a customer until he buys your product/service. This is very important as many people mess things up at the end of the message. I also use to do that until I got wiser. Just tell your website reader what they should do at the end of the content. It is a bad online marketing strategy to add an advertisement or link to other product/service at the end of your content. Ensure the customer do not have a second thought. As you already have their attention at your disposal, ask them to take a desirable action like ‘pick up the phone and dial the number right now’ or ‘grab the golden opportunity now’. Remember do not give your prospective customer the opportunity of having a second thought.

 

2 comments

  1. HYACINTHE GOODWILL /

    It’s a helpful post. Thanks for the invite.
    You are doing real great.

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